2004 Press ReleasesDecember 07, 2004
LOTTERY SPONSORS BLUE HEN BASKETBALL
DOVER, DE -- The Delaware Lottery
has teamed-up with the University of Delaware as a sponsor
of the 2004-2005 men's and women's basketball season. The
season began in late November and continues through February
27, 2005. As a sponsor, the Lottery will provide half-time
entertainment, with a tie-in to POWERBALL®, LOTTO, Play3/Play4
and Instant Games. Participants in the half-time activities
will receive "Delaware Lottery Prize Packs" containing
a Delaware Lottery tote bag, "Wanna Play?" T-shirt,
Instant Game tickets and Delaware Lottery Dollars which are
redeemable at any retail location.
"This is the Lottery's first sponsorship opportunity with the University of Delaware and we are thrilled to be a part of the excitement that surrounds U of D basketball," said Brian Peters, deputy director of sales and marketing for the Delaware Lottery. "The Lottery and the University both contribute great resources to the state of Delaware. We are proud to be associated with them," remarked Peters.
The sponsorship was announced simultaneously with the December 6th launch of the Lottery's PAC-MAN CASH Instant Game ticket. "We will highlight this and other current games in our half-time shows," continued Peters. "We believe that the PAC-MAN game, a 1980's classic, will resonate with U of D fans." The Lottery's other half-time games will include, the "PAC-MAN Challenge", "Delaware Lottery Dash", and POWERBALL® Free Throw with PowerPlay" in which students will compete in a free-throw shooting contest using five white balls and one red ball, a play on Lottery's POWERBALL® drawings.
Lottery representatives will be on hand at the University's Carpenter Center with information on the Lottery's newest games and a prize wheel for chances to win additional prizes at select games.
Since the start of operations in 1975, the Delaware Lottery has contributed more than
$1.8 billion to the state's General Fund to help finance needed state services that benefit everyone in Delaware. The Lottery offers a variety of games: POWERBALL®, LOTTO, PLAY 3, PLAY 4, and assorted Instant Games.